Le Petit Ange

The Problem
Le Petit Ange, a children's fashion e-commerce company, faced a critical vulnerability in its digital presence: the loss of control over its own assets in the Meta Business Suite (Facebook and Instagram), held by a former service provider. Furthermore, although the brand believed it had a complete structure set up by previous teams, the actual implementation of fundamental sales and intelligence tools was lacking.

The Severity
Without control of the assets, the owner was "held hostage" and unable to manage its own brand. In practice, the company operated without Google Analytics, Google Ads, Google Tag Manager (GTM), and Merchant Center. In Meta, the store was outdated, and the periodic reading of the product feed did not work. Added to this, the absence of essential legal compliance in the online store created risks of sanctions and blocks on the platforms.

The Solution
BM|MD assumed strategic management of the company's digital ecosystem and executed a three-pronged action plan:

Asset Recovery and Protection: Regained full ownership of the Business Portfolio on Meta, revoked third-party access, and restored direct management to the owner.

Infrastructure and Tracking: Implemented and integrated Google Analytics, Google Ads, GTM, and Merchant Center from scratch, and corrected the automated synchronization of the product feed and store on Meta.

Legal Compliance and UX: Structured Privacy Policies, Terms of Use, shipping rules, and service routes, aligning the e-commerce platform with best market practices.

Result
Assets 100% under the brand's control, data tracked with precision, and a protected digital ecosystem. Le Petit Ange operates with autonomy, legal security, and complete infrastructure for high sales performance.